New Rules of Business Correspondence
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AuthorИльяхов Максим
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AuthorЛюдмила Сарычева
For the last twenty years, we have been taught that business correspondence is endless bows, meaningless forms of politeness, and forced templates: "Colleagues, I have heard you," "The client sent corrections, please apply ASAP. Thanks in advance," "Respect to you and your business." Modern business writing is blatant falsehood, cheap manipulations, and poorly concealed mutual contempt. Maxim Ilyakhov and Lyudmila Sarycheva, authors of the cult book "Write, Shorten," propose to change the culture of business writing and put forward two new rules: respect for the recipient and care for their interests. Letters composed following these rules make people inclined toward you and help find common ground. By following the recommendations from the book, you will learn to write commercial proposals, cover letters, requests to colleagues, responses to clients, and any other work emails. This is a must-have book for everyone who writes for work: managers, specialists, and job seekers.
