NEW YORK TIMES BESTSELLER! Who said change has to take a lot of effort? If you, like many, bought into this myth and gave up many times halfway, we're here to cheer you up. It's not your fault, it's just an error in approach, not a personal flaw. Start with two push-ups a day instead of a two-hour workout; or take five deep breaths every morning instead of trying to sit in lotus pose for a whole hour. You won't believe it, but tiny actions can work wonders! Dr. BJ Fogg, the world's leading expert on habit formation, has gathered years of experience to help you lose weight, relieve stress, sleep better, or achieve any other goal. Imagine that the reinforcement of new habits is driven not by repetition, motivation, or logic, but by Fogg's Magic Formula. You just need: 1. The goal to be easy and achievable. 2. To fit organically into your life. 3. To be personally interested in the result. 4. To have an external prompt. Change should be easy—BJ Fogg will show you how to achieve this.