Write, Cut 2025: How to Create Strong Text
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AuthorИльяхов Максим
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AuthorЛюдмила Сарычева
"Write, Cut" is a book about creating text for everyone who writes as part of their work. It doesn't matter if a person is a professional author or if writing is an additional task. Advice from the book will help enterprise employees clearly communicate the benefits of their products to potential clients, negotiate with colleagues, managers, acquaintances. For journalists — to create interesting articles and social media posts. The authors explain with examples the order in which to present information, which words can be omitted to make the text clearer, how to persuade the reader to read to the end, and whether it's always necessary. The material in "Write, Cut" is presented so that readers can easily grasp and apply it in practice: some will need simple editing techniques at the word level, while others will delve into the topic of relationships with readers. Everyone will find something useful in the book.