Positive Irrationality: How to Benefit from Your Illogical Actions
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AuthorАриели Дэн
This book is an exciting study by Dan Ariely, a leading expert in behavioral economics and author of the bestseller "Predictably Irrational," about the unexpected benefits of illogical actions at work and in personal life. Why don't high bonuses motivate us and what really makes us work well? Why do we tend to overestimate what we do? How do we adapt to new conditions and become accustomed to certain things? Why is it so important for us to get revenge on an offender at any cost? What methods of online partner search actually work? This book is for those who want to learn more about the hidden forces shaping our behavior and to make better decisions.