Police in the chaos failed to sort things out and shot an unarmed man. Experts, after a year of research, could not determine the statue's authenticity, but one researcher realized it instantly. Warren Harding was elected President of the United States in 1921 — a mediocre and unsuccessful politician, yet he was so popular with voters. Why did these fatal mistakes happen? Could they have been avoided? When should you trust first impressions, and when should you think it over? In his fascinating book, Malcolm Gladwell analyzes the decision-making process. Drawing on rich material from art, science, design, medicine, politics, and business, he reveals the patterns of unconscious decisions and analyzes factors distorting this process. The book will interest all professionals whose success depends on the ability to make important decisions (often under severe time pressure) as well as a wide audience interested in the latest achievements in psychology.