Neplyakhin N. Persuade and Win: Secrets of Effective Argumentation / Nikita Neplyakhin. — Moscow: Alpina Publisher, 2023. — 286 pages. — (Alpina: Self-development series). The ability to defend your point of view and persuade an opponent of your correctness is often a key element of success. Setting aside emotions and dishonest rhetorical techniques, the art of negotiation always rests on a well-constructed line of argumentation. The first practical argumentation book in Russia answers questions: how to convince an interlocutor of your correctness and what techniques to use, how to competently build the defense of your thesis, what manipulative tricks are and how to defend against them, what logical errors exist, the 30 "golden" rules of effective persuasion, and much more. The book contains many real examples as well as interesting practical exercises and will be useful to anyone interested in rhetoric and negotiation. UDC 177.2;316.77 BBK 88.5;60.84