A comprehensive guide to the profession of a Russian project manager. Vladimir Zavertaylov, founder and head of the scrum studio "Sibiriks," ranked among the Top 10 best web studios in the country, explains how to manage your own digital production and effectively lead a project while ordering digital services externally. Also covered is how to grow in this profession by relying on knowledge of product techniques and understanding business needs. From this book you will learn: - the difference between kanban and scrum and the role of agile; - how to manage the unmanageable — designers; - what is better: your own team or outsourcing, and how to handle tech support; - where time estimates come from and how to tell if the contractor overstates them; - what decomposition is and why it is needed in a project; - how to plan project economics, calculate operational costs, and analyze product P&L.