UDC 331.1 BBK 65.240 Zh 86 Zhukov M. HeadHunter: success is inevitable: How a startup became the leader in online recruitment and changed the labor market / Mikhail Zhukov. — M.: Alpina PRO, 2024. — 165 p. ISBN 978-5-6047842-4-2 Zh 86 A generation of Russians is used to searching for jobs on HeadHunter, and employers do not hesitate about where to post a request when they need a programmer, accountant, manager, salesman, cook, expediter… The success story of the recruiting internet service HeadHunter is captivating. Mikhail Frolkin, a former carpenter with two unfinished higher educations, founded the company in 2000 when he was only 23 years old. The book’s author, Mikhail Zhukov, joined HeadHunter in 2008. By then, the service was already a potentially successful startup, but the company required serious and bold decisions. The author thoroughly recounts the establishment of the largest online recruiting platform, shares successful and failed decisions during difficult periods, from the 2008 financial crisis to the COVID-19 pandemic, opens the door to HH’s internal workings, and demonstrates how humanistic management, human-centeredness, attentive attitude towards competitors, and trust help build a business.