UDC 005.32:331 BBK 88.8 M93 Editor N. Bykova Mushin-Makedonsky, A. M93 Narrative Leadership: The Art of Inspiring and Persuading with Stories / Artyom Mushin-Makedonsky. — Moscow: Alpina PRO, 2024. — 266 pages. ISBN 978-5-907470-51-4 Telling stories is natural for humans. We all share with each other how our vacation went, how fun the evening was, or challenging the project. But the potential of stories is much greater than just sharing information. With their help, you can inspire and persuade others without pressure or manipulation, unite a team around a goal or strategy, engage in a project, convey your values, explain changes happening, overcome fear of something new, share experience, and solve many other communication tasks. The goal of this book is to reveal the essence of story as a strategic communication tool. Reading the book by A. Mushin-Makedonsky, an expert in strategic storytelling and communications consultant, you will learn how to build the process of preparing stories for various tasks, select appropriate stories and structure them, organically include stories in speech, and inspire your interlocutor. You will embark on a journey through which you will discover in yourself a narrative leader — a person who leads through transmitting the right meanings, not through manipulation and selling ideas. Accompanying you on this path will be not only models and techniques but also vivid, true stories that you can listen to by scanning QR codes in the book. The book is aimed at company managers and team leaders, as well as all who are interested in management tools and storytelling techniques.