PR da Vinci, or How to Make News out of Nothing
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AuthorЛапук Мария
L24 PR da Vinci, or How to Make News out of Nothing / Maria Lapuk. — Moscow: Alpina PRO, 2024. — 152 pages. ISBN 978-5-206-00225-6 Co-founder of a PR agency ranked among the top 20 agencies in Russia, Maria Lapuk, provides a detailed account of all aspects of a PR specialist’s work. The author systematically analyzes types and tools of PR, examines real cases of successful campaigns, describes trends and features of PR around the world, and shares practical advice that can be immediately applied. The book will teach you to see news everywhere that will improve a company’s reputation and help it stand out from competitors. After reading, the reader will be able to independently develop a competent PR strategy, implement it, and analyze the effectiveness of the work done. UDC 659.4 BBK 60.842