Anton Petrochenkov is an expert in online promotion, a business trainer, and founder of the internet marketing agency Convert Monster, which ranked in the Top-10 most recognizable brand agencies in Russia in 2018. Clients include Michelin, Daewoo, TaxCom, Humana, Knauf, PwC, "Shokoladnitsa." A successful company differs from a stagnating one by its approach to marketing. Most often marketers and even agencies are just hands executing business tasks. The marketing strategy should be defined by the company itself. In other words, even if you're not a pro, you need to understand what is happening in your internet marketing and how to strengthen it. This book is based on the training business system of Convert Monster agency, proven effective through real cases of Russian and international companies. This system will allow you to: • come up with working marketing concepts; • independently understand what works and what doesn't; • stop wasting money on ineffective tools and channels; • analyze and understand reports and change strategy based on metrics; • set up a sales funnel and increase company profit.